Homeshop18 is all set to acquire Coinjoos.com

The formalities have been accomplished and will be executed in a month's time.

Neha Saraiya | Delhi | July 29, 2011

The 24 hrs home shopping channel, HomeShop18 is eyeing to acquire, Coinjoos.com, an online retail bookstore.

As per highly-placed sources, it is confirmed that all the formalities of the deal have been done, and the announcement would be formulated in a month's time.

The move comes with an aim to ride high on the e-commerce boom in the country as HomeShop18 has a huge base of books on shelf and this acquisition will boost its book sales online.

As per comScore, HomeShop18 is moving neck-to-neck with ebay in terms of onsite traffic and occupies second slot in the segment of online marketplace in the country.

And with the announcement of Amazon making inroads in the country, this acquisition is expected to augment the company's business to a step further.

Neha@BestMediaInfo.com

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