BIG Street announces key appointments

Vivek Bagai joins as National Sales Head; Naveen Saxena appointed as Regional Business Head, West.

BestMediaInfo Bureau | Delhi | June 7, 2011

Reliance Broadcast Network Limited announces key appointments for its out of home vertical BIG STREET with the coming on board of Vivek Bagai as National Sales Head and Naveen Saxena as Regional Business Head West. Vivek and Naveen will both report to Ashwin Padmanabhan, Business Head, BIG Street.

Speaking about the key announcements, Ashwin Padmanabhan, Business Head, BIG Street said, “Vivek comes with a rich experience in sales working with organizations with expanding inventories across geographies, enabling him to drive teams in a synergized fashion to achieve desired results. Naveen will be a huge asset to our business with his excellent track record and deep know-how of the industry. We are confident that they will lead the teams into the new chapter of BIG Street's growth.”

As part of his new portfolio, Vivek will be responsible for sales and revenue generation for the company's out of home business, BIG Street. Vivek is a Mechanical Engineer and a post graduate from IIM – Calcutta, by qualification and has 17 years of experience in the areas of Business Operations, Sales & Marketing, Customer Relationship Management and Distribution Management. Vivek joins RBNL from Bharti Airtel, where he was General Manager Sales for the Lucknow and Gorakhpur zones. During his stint, he successfully led Lucknow to become a market leader for the Company, even in times of intense competition due to the introduction of new telecom players in the market.  Vivek has also had a successful stint in Reliance Infocomm as Cluster Head in West UP and ExxonMobil Lubricants as Regional Manager (East). Dynamic and affable, Vivek  is a result oriented professional who also brings with him an ability to support and sustain a positive work environment that fosters team performance with strong communication and relationship management skills.

Commenting on his appointment as National Sales Head, BIG Street, Vivek Bagai said, “I am really looking forward to this new assignment and am very excited about joining RBNL. I believe the organization is on the fast track to success and I would love to be a part of this growth as an active participant. They are looking at new horizons of growth and I hope that through my knowledge and experience, I will be able to contribute to this growth.”

Naveen Saxena, with 13 years of experience in Marketing and Sales in leadership positions, joins RBNL from Peacock Media Ltd., a leading Out of Home, and multi-platform lifestyle media agency.  Naveen, a management post graduate, is known for his success in developing marketing and sales campaigns, activations, strategies and solutions. Well versed in marketing and sales lifecycles, a skilled negotiator, and a strategist, Naveen will be based in Mumbai to lead the Business Operations for the West Region of BIG Street.

About his appointment as Regional Business Head, West, Naveen Saxena said, “It is a great opportunity to work with BIG Street and I am thrilled about my new role. I believe I can use my experience for the expansion and growth of the business and look forward to a great innings with the Company.”

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