To honour women across 7 regional markets across eight different genres.
BestMediaInfo Bureau | Delhi | July 27, 2011
BIG Live, the intellectual property vertical from Reliance Broadcast Network Ltd., today announced the launch of its new offering the âBIG Salute to Women Entertainers Awardsâ, an exclusive platform which will honour women across 7 regional markets and will celebrate the incredible success of the Indian Woman Entertainer across eight different genres viz. Cinema, Television, Music, Media, Fashion, Dance, Sports and Theatre. The awards are a first of its kind initiative to honour the women entertainers without whom entertainment would never be complete.
The awards will see nominations from across seven key regions- Maharashtra, West Bengal, Karnataka, Andhra Pradesh, Tamil Nadu, Punjab, MP, UP & Bihar, which will then be open to audiences for voting through the Companyâs radio vertical 92.7 BIG FM, both through sms and online. The nominees will be selected by an esteemed jury panel, locally identified for each region. Interestingly, the awards will have three categories- young, adult and senior, across the segments, covering all age groups and engaging a vast profile of viewers. Additionally categories like Cinema and television, will be directly put to popular voting on the network of 92.7 BIG FM for the listeners to select their favourite women entertainers.
Commenting on the announcement, Rabe. T. Iyer, Business Head - BIG Live said, âThrough this innovative concept, we wish to pay tribute to the world of women entertainers without whom we couldnât have been treated to a truly complete entertainment package. These awards will have high appeal in their respective regions as people will get to see their local women entertainers on this pedestal achieving recognition. The awards will receive multiple media promotions from across our business verticals- radio, television and out of home advertising. Through this platform, we will reach out to a diverse audience while offering marketers an excellent property to partner with.â
Having to its credit the successful execution of over 23 strong properties in under a year which include BIG Star IMA Awards & BIG Star Entertainment Awards (it received a whopping TRP of 5.78) reaching out to millions of viewers, BIG Live is back with another innovative and a unique platform which is sure to garner eyeballs.