Bharat Petroleum rolls out campaign for Mak Supreme
Conceptualized by Saatchi & Saatchi, the TVC coincides with the beginning of F1 Season.
Neha Saraiya | Delhi | July 1, 2011
With the beginning of the new F1 season, Saatchi & Saatchi created a fresh new campaign for its client Bharat Petroleum – 'Mak Supreme', premium engine oil for premium cars. The agency also recently cleared the empanelment process of creative agency appointment with BPCL.
Keeping in line with the brand idea 'Mak makes it possible' created and strengthened by Saatchi & Saatchi over five years, the campaign 'Mak Supreme' dramatizes 'Performance' and 'Pick-up' as the two key benefits in the latest TVC. The film shows Jamshed (the protagonist, a senior Parsi) winning a challenge thrown by a miscreant trying to show off with the raw power of his racing car. However, Jamshed gets ahead in the race by using the quick pick-up fuelled by Mak Supreme thus defeating the villain in between two signals playing within the legal boundaries.
Talking about the campaign, Ramanuj Shastry, Chief Creative Officer, Saatchi & Saatchi, said, “The client brief to us was, 'Supreme is a premium engine oil with technology that ensures maximum realization of engine power'. BPCL also shared that the film would be used during the F1 circuit, which BPCL was associating with. This helped us sharpen our focus on the benefit of the engine oil to 'Performance' and we chose Pick-up over other attributes as it sounded more believable and one that we can all relate to.”
Client:
Bharat Petroleum Corporation Limited
Agency:
Saatchi & Saatchi, India
Chief Creative Officer:
Ramanuj Shastry
Creative Team:
Amit Acharekar, Sandeep Poyekar, Mustafa Rangwala, Samir Gokhale
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