Saatchi & Saatchi launches its first campaign for Skoda India
Releasing today, the TVC marks the beginning of Skoda's 10th Anniversary celebrations; watch the TVC here.
Neha Saraiya | Delhi | June 10, 2011
Saatchi & Saatchi unveils its first campaign for Skoda. The TVC is slated to be released on Friday which marks the beginning of Skoda's 10th Anniversary celebrations. It has been a wonderful decade for Skoda in India and on this occasion the company wanted to do something special for the customers.
The brief was to connect with the existing and new customers by giving them special anniversary offers. Rather than treating it like a tactical communication, the agency decided to build on Skoda's commitment to delighting customers. Through the campaign, Skoda is extending an invitation to the customers to join in the celebrations.
According to Ramanuj Shastry, CCO, Saatchi & Saatchi India, “Skoda Celebrations” is a joyous reminder to car lovers across the country of Skoda's decade long commitment to delighting customers by redefining the meaning of luxury, safety and comfort. What better way for a company that has always stood for value to celebrate its 10th Anniversary than by offering more “value” to its future member of Skoda family.”
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