Mudra West appoints Amit Kekre as Planning Head

He comes in here from McCann Erickson India where he was Vice President, Strategic Planning.

BestMediaInfo Bureau | Delhi | June 8, 2011

Mudra West a SBU of Mudra India has appointed Amit Kekre as Head, Planning. He will oversee the planning function of some of its biggest clients including Future Group, LIC, Godrej, Emirates, HCC, Lavasa, The Economic Times, Huawei, Femina and Philips-Electrolux.

Amit has more than thirteen years of planning experience under his belt. The last position he held was that of Vice President, Strategic Planning, McCann Erickson India where he had the mandate of amalgamating its unique Indian genotype to global best practices.  Prior to that, he was Director Planning at Grey Melbourne and Area Planning Director at Grey Malaysia. In 2006, he was featured amongst 10 Best Young Planners: Across Asia Pacific by Media Magazine.

Starting his advertising career with Ambience advertising in 1996, Amit spent the first 4 years in account management working on the Marico account, thereafter moving to Lowe where he worked on the Unilever business before making the move to account planning in the year 2000. Amit has also worked in Planning  at JWT, Ogilvy and Everest  in Mumbai and brings a wealth of experience over a wide range of markets and brands to the table.

Amit obtained a master's degree in Advertising & PR Mgmt. from the Institute of Mgmt. Studies, DAVV, Indore, 1996 and a bachelor's degree in Science (Microbiology) from the Holkar Science College, Indore, 1996.

Commenting on this new appointment, Arijit Ray, President, Mudra West, says, “Amit embodies the perfect credentials required to give Mudra West the right impetus in the planning function.. With Amit's vast experience across categories as diverse as Automotive, Fashion, lifestyle, Travel & tourism, financial services, FMCG, in various capacities, within india and outside, he is the right person to take the collaborative partnership across planning, creative and business management, to the next level. We are really looking forward to Amit playing a really active role in our quest to chart the next growth platform for Mudra West.”

On joining Mudra West, Amit Kekre ,Head, Planning, Mudra West, says, “I believe people are the best education one can have in life and in our business, particularly in planning. The challenge for planners today is not just to find innovative and insightful ways of studying people and consumer culture but also to be able to project and transmit it in a way that it breaks the stereotype of planning being a silo style department and helps it mix and merge seamlessly in the creation of businesses & brands, especially to be seen as welcome partners in inspiring great creative work. I am excited to join Mudra and am hopeful that its collaborative, team driven culture will help planning be a force that comes from people, works with people but never comes in the way of people.”

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