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MPG retains 150 crores MTS media business

Wins the business following a five way pitch process that included Mediacom, Mudra, LMG and Motivator.

BestMediaInfo Bureau | Delhi | June 14, 2011

MPG India, a flagship brand of Havas Media, has media has retained the media business of telecom services provider MTS after an intensive review process.

MTS’ media spend is Rupees 150 crores.

MPG won the business following a five way pitch process that included Mediacom, Mudra, LMG and Motivator.

The telecom services provider, which has been working with MPG since its launch in 2009, started the review last year in August.

Commenting on the win, Anita Nayyar, CEO of MPG India and South Asia said, “We have shared a rewarding relationship with MTS’ marketing team from day one and this relationship is based on trust and performance. Naturally, it is heartening to continue the relationship and see it go from strength to strength.”

“MTS is a challenger brand with a trajectory, which is nothing short of spectacular.  The DNA and ethics that have contributed to MTS’ success are shared by the MPG team and I am happy to say that our track record on MTS’ account has been “zero error”, which is one of the reasons why the clients have decided to extend the relationship with us. Our best and brightest minds have been working on the account since the very beginning, a tradition that will continue,” added Nayyar.

Amitesh Rao, Director Brand & Media, MTS India, said,  “Recently, we unveiled a new brand identity for MTS designed to resonate with the new realities of today’s youth, with the tagline, “A Step Ahead”. In sync with the same philosophy, we are happy to sign up MPG. We look forward to partner with the MPG team to create the maximum impact for the brand by leveraging their media expertise.”

Sistema Shyam TeleServices Ltd. (SSTL) is a joint venture between Sistema {LSE: SSA} of Russia, the Russian Federation and the Shyam Group of India. Sistema is the majority shareholder in the joint venture company which operates its telecom services under the MTS brand.

MTS is well recognized in India and worldwide for its commitment to high quality and innovative telecom solutions. It has recently been ranked by Millward Brown as 80th most valuable brand in the world. In a short span of time, MTS in India has secured over 11 million wireless subscribers and under the MBlaze brand provides mobile broadband services to more than 700,000 customers in over 150 towns across the country.

MPG India has announced a series of new business wins in the last few months including that of Clarks and Victorinox. The agency has recently expanded the Mumbai team with the appointment of Kunal Jamuar as head of West India and Gautam Rajagopal as VP of Investments. The agency has also elevated Mohit Joshi to the role of Managing Partner for South Asia.

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