The account size is in the excess of Rs.10 crores; the business will be handled by MPG Bangalore.
BestMediaInfo Bureau | Delhi | June 16, 2011
The account, worth upwards of INR 10 Crores, will be handled by MPG Bangalore. The agency won the account in a competitive pitch process.
MPG has been tasked with developing a media planning and buying strategy towards building an exclusive brand - The Vaswani Reserve .
On MPGâs appointment, Joseph Angelo, General Manager of Marketing at Vaswani Group said, âWe felt the MPG approach was thorough and insightful. Their strategic thinking, drive and passion instilled in us the confidence to believe that this will be a successful partnership.â
Commenting on the win, Anita Nayyar, CEO of MPG South Asia said, âIt is a great privilege to be working with a very professional set of clients from Vaswani Group. The real estate space is booming in our country and the company has already created a niche for itself in commercial and residential property development arena. Partnering them in their journey is exciting and we are looking to play an important role in their next phase of growth. "
"One of the factors that helped us win this business was our strategic approach to communication mix using our proprietary tools. We made very targeted recommendations especially for consumer activation program,â added Anita.
The Bangalore based Vaswani Group is a well-established property development company with strong presence and South India. The group has been in operation for the last sixteen years and has developed eight million square feet of built area.