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Ignite Mudra wins Trichup Hair Care account

IBD Percept was the incumbent agency; the budgets would be need based.

BestMediaInfo Bureau | Delhi | June 7, 2011

Vasu Healthcare, the Baroda based Ayurvedic healthcare company has appointed Ignite Mudra to handle its creative services for Trichup brand of hair care products. IBD Percept was the incumbent agency.

Ignite Mudra will work on the strategy and creative deliverables of Trichup and a few other Vasu Healthcare brands. The budgets would be need based.

Vasu Healthcare is a 31 year old company which has had its presence in the ethical market. In the last two to three years it has started focusing on the OTC market through Trichup.

Commenting on this development, Sudarshan Banerjee, Head-Ignite Mudra said, “We are delighted to have Trichup and other brands in our fold. This is a very competitive landscape and we see a very exciting journey ahead.”

Dr. D K Mehta, Vice President (Marketing), Vasu Healthcare, pointed to the strong credentials of Ignite Mudra in creating numerous brands from scratch as the main reason for the switch. “Ignite Mudra has built a number of brands of like DermiCool, ItchGuard, Krack, Livon etc which are categories in themselves. The agency has the right talent base to take Vasu Healthcare to the next level. The team inspired enough confidence in us and we appointed them without going through the entire pitch process” commented Dr. Mehta.


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