The alliance will cater to users’ day today needs to information and buying and selling.
BestMediaInfo Bureau | Delhi | June 27, 2011
GETIT Infoservices Pvt. Ltd., the leader in directional advertising and pioneer of Yellow Pages in India today announced a strategic alliance with NDTV, a leading media house to power their classifieds and local search sections online. By engaging the companies at the technology, marketing and business levels, the alliance will allow both companies to drive new growth opportunities and has the potential to ultimately transform businesses communications and improving productivity for customers.
As per the alliance GetitFreeAds and Getit.in will power the classifieds and the local search section of NDTV.comrespectively. The reader can explore NDTVclassifieds through classifieds tab on home page service section and also through a classifieds Tab on city pages. For local search reader can navigate to NDTV Local Search through a local search widget on home page Featured services widget. This alliance will help customers to derive more value out the NDTV site while browsing and will cater to their day today needs to information and buying and selling.
Commenting on the launch, Sidharth Gupta, CEO, GETIT Infoservices Pvt. Ltd. said, “We are delighted with this tie-up with NDTV, which is one of the greatest media brands in the country. The combination of the NDTV news brand and Getit’s leadership in the Free classifieds and local search space should be able to unlock significant value for NDTV and Getit both. At Getit we have embarked upon a huge alliancing program across various publishers which will bring good advantage to both, the alliance partner and ourselves. This integration of directional media is going to serve partners and customers with additional informational services.”
Commenting on the launch, Suparna Singh, Deputy CEO NDTV Convergence Ltd., said, “We want to make ndtv.com the one-stop home for credible and reliable information across genres. Our partnership with Getit Infoservices Pvt. Ltd. is a big step for us. The Classifieds and local searches on offer should help extend surfers’ engagement with us in an exciting new space.”
Commenting on the launch, Naveen Luthra(VP and Head of Alliances),GetitInfoservices Pvt. Ltd. said, “In continuation to our philosophy of alliancing, we found a good fit with NDTV.com which provides information on topics of varied interest and coupled with our classifieds and local search offerings, it is going to add tremendous value to NDTV.com. We will continue to add value through these alliances in field of directional media.”