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Cannes Lions 2011: India gets 40 shortlists for Media, Radio, Press & Outdoor

Indian agencies bag 19 shortlists for Press, 7 for Media, 3 for Radio and 11 for Outdoor Lion; Mudra and BBDO top overall tally with 13 shortlists each.

Neha Saraiya | Delhi | June 20, 2011

After the nominations for three categories broke out over the weekend, there is a fresh list of shortlistings out for the other categories as well. These include categories like Press, Radio, Media and Outdoor where Indian agencies have managed 40 shortlits including 19 shortlists for Press Lions, 11 for Outdoor, 7 for Media and 3 for Radio Lions.

Last year Indian agencies have managed 53 shortlists in these 4 categories with 29 shortlists for Press Lions, 12 shortlists for Outdoor Lions, 6 Entries for Media Lions and 6 entries for Radio Lions.

The count in the Press category, leads by Mudra Communications with six nominations, along with BBDO, Grey Worldwide, Ogilvy & Mather and McCann Worldgroup with three short listings each and one by Taproot India making a total of 19 nominations from India.

McCann Worldgroup brags all the three short listings in the Radio category for their work for Mirc Electronics and Radio Mirchi named as ‘Terminator’, ‘A few Good Men’ and ‘IRS Callers’.

In the Media category, a total of seven entries have made for the finals with BBDO India at a score of three, followed by Lodestar, Maxus, Contract advertising and McCann Worldgroup each with one short listing each.

In the Outdoor cateogary, Joshbro communications has scored three nominations along with Taproot India with Three nominations and Sorento Heathcare Communications with two nominations, BBDO India with Two Nominations and McCann Worldwide with One nomination.

Combining the shortlists in all 6 categories announced so far, India has got total of 56 shortlists where Mudra Communications and BBDO are jointly on top with 13 nominations each.

Category: Press Lions

Agency Title Advertiser Product
BBDO INDIA Mumbai NUCLEAR WHITE COLLAR HIPPIES TRAVEL COMPANY
BBDO INDIA Mumbai TERRORISM WHITE COLLAR HIPPIES TRAVEL COMPANY
BBDO INDIA Mumbai SEA LEVEL WHITE COLLAR HIPPIES TRAVEL COMPANY
GREY WORLDWIDE INDIA Gurgaon DENIM PROCTER & GAMBLE DOWNY
GREY WORLDWIDE INDIA Gurgaon SWEATER PROCTER & GAMBLE (IO) DOWNY
GREY WORLDWIDE INDIA Gurgaon CORDUROY PROCTER & GAMBLE DOWNY
McCANN WORLDGROUP Mumbai CITY ONIDA ONIDA i21 MOBILE
McCANN WORLDGROUP Mumbai FOREST ONIDA ONIDA i21 MOBILE
McCANN WORLDGROUP Mumbai SEA ONIDA ONIDA i21 MOBILE
MUDRA COMMUNICATIONS Mumbai BUS OLIVE TELECOMMUNICATION OLIVE TRACER PHONES
MUDRA COMMUNICATIONS Mumbai MALL OLIVE TELECOMMUNICATION OLIVE TRACER PHONES
MUDRA COMMUNICATIONS Mumbai BLUEPRINT UNION BANK OF INDIA HOME LOANS
MUDRA COMMUNICATIONS Mumbai TORTURE ROOM STEDFAST SHREDDER MACHINE
MUDRA COMMUNICATIONS Mumbai BEDROOM STEDFAST SHREDDER MACHINE
MUDRA COMMUNICATIONS Mumbai LOCKER ROOM STEDFAST SHREDDER MACHINE
OGILVY & MATHER Mumbai GUILLOTINE PERFETTI VAN MELLE, INDIA MENTOS SOUR MARBELS
OGILVY & MATHER Mumbai SNAKE PERFETTI VAN MELLE, INDIA MENTOS SOUR MARBELS
OGILVY & MATHER Mumbai GUN PERFETTI VAN MELLE, INDIA MENTOS SOUR MARBELS
TAPROOT INDIA Mumbai VISUAL CLASSIFIED BENNETT, COLEMAN & CO. TIMES CLASSIFIED

Category: Outdoor Lions

Agency Title Advertiser Product
BBDO INDIA Mumbai NUCLEAR WHITE COLLAR HIPPIES TRAVEL COMPANY
BBDO INDIA Mumbai SEA LEVEL WHITE COLLAR HIPPIES TRAVEL COMPANY
JOSHBRO COMMUNICATIONS Mumbai CROCODILES SHOE BAZAR PETA ANTI-LEATHER FOOTWEAR
JOSHBRO COMMUNICATIONS Mumbai KANGAROOS SHOE BAZAR PETA ANTI-LEATHER FOOTWEAR
JOSHBRO COMMUNICATIONS Mumbai SNAKES SHOE BAZAR PETA ANTI-LEATHER FOOTWEAR
McCANN WORLDGROUP Mumbai THE CASCADE OF BOOKS VIDEOCON EBOOK READER PHONES
SORENTO HEALTHCARE COMMUNICATIONS Mumbai OSAMA/BUSH WOCKHARDT OSTEOARTHRITIS THERAPY
SORENTO HEALTHCARE COMMUNICATIONS Mumbai BATMAN/JOKER WOCKHARDT OSTEOARTHRITIS THERAPY
TAPROOT INDIA Mumbai DALAI LAMA AUDIO BOOK INDIA AUDIO BOOKS
TAPROOT INDIA Mumbai NELSON MANDELA AUDIO BOOK INDIA AUDIO BOOKS
TAPROOT INDIA Mumbai HITLER AUDIO BOOK INDIA AUDIO BOOKS

Category: Media Lions

Agency Title Advertiser Product
BBDO INDIA Gurgaon CALL FROM THE FUTURE AVIVA LIFE INSURANCE COMPANY INDIA AVIVA CHILD PLANS
BBDO INDIA Gurgaon HURT LUNGS ICONGO ANTI-SMOKING
BBDO INDIA Mumbai SHAVE SUTRA PROCTER & GAMBLE GILLETTE MACH3 TURBO SENSITIVE
CONTRACT ADVERTISING INDIA Gurgaon SOLES WITH SOULS J.K. TYRE & INDUSTRIES JK TYRE
LODESTAR UM Mumbai THE WORLD'S FIRST NEWSPAPER ON 100% RECYCLED NEWSPRINT L'OREAL GARNIER
MAXUS Mumbai WE MIXED INDIA! TATA SKY SATELLITE TV SERVICE
McCANN WORLDGROUP Mumbai BLIND CAR JSM CORPORATION HARD ROCK CAFÉ ANTI DRINK DRIVING

Category: Radio Lions

Agency Title Advertiser Product
McCANN WORLDGROUP Mumbai TERMINATOR MIRC ELECTRONICS ONIDA DVD PLAYERS
McCANN WORLDGROUP Mumbai A FEW GOOD MEN MIRC ELECTRONICS ONIDA DVD PLAYERS
McCANN WORLDGROUP Mumbai IRS CALLERS ENIL RADIO MIRCHI

Neha@BestMediaInfo.com

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