The Body Shop appoints Dia Mirza as Brand Ambassador

Dia will endorse The Body Shop® range of beauty and cosmetics products.

BestMediaInfo Bureau | Delhi | May 4, 2011

Global original, natural and ethical beauty brand The Body Shop® has appointed Dia  Mirza as  the celebrity ambassador for India to represent The Body Shop® range of naturally inspired and ethically produced beauty and cosmetics products, which are not tested on animals. All The Body Shop® products are 100% vegetarian and with 75% containing fairly traded natural ingredients or accessories from Community Fair Trade suppliers.

For The Body Shop®, India is a very important market with 65 stores 25 cities in the country. By 2014, The Body Shop® targets to open 150 stores. "India is one of the fastest growing markets for The Body Shop. To reach out to new customers we are adapting ourselves in every way ethically possible. We are thrilled to appoint Dia as the face of The Body Shop India as she embodies everything that the brand stands for - natural beauty with a deep respect for the people and the environment. We anticipate a successful working relationship together and we are confident that Dia will portray excellently the fantastic skincare, hair care and make-up ranges that The Body Shop is renowned for," says David Smith, Asia Pacific Managing Director, The Body Shop®.

"It's  a  pleasure  to  be  standing  here  amongst  you  all  and  be announced as the celebrity ambassador of The Body Shop® India. This is a real honor for me and I am very excited to be associated with this wonderful and inspiring brand. For as long as I can remember I have been using The Body Shop Range of products. I love The Body Shop products especially the Body Butters but my particular favorite is The Body Shop® High Shine Lip Treatment. I love the range of shades it is available in and the beautiful, subtle passion fruit fragrance it has! I was later told by the company that the ingredients come from The Body Shop® Community Fair Trade program which benefits a number of women and supports them in their livelihood. This really touched me and I love the way The Body Shop tries to benefit human communities in every possible way," reflects Dia.

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