Samsonite ropes in Harsha Bhogale for its digital campaign

Attempts to capture the online space thru innovation by partnering with cricket expert.

BestMediaInfo Bureau | Delhi | May 19, 2011

Samsonite, the world's leading luggage maker, recently broke away from the clutter and launched its new global campaign, Step Out in the online space first before exploring the traditional TVC and print route! Taking their message further, Samsonite has gone beyond conventional strategies and attempted to capture the online space thru innovation by partnering with cricket expert, Harsha Bhogale.

Harsha Bhogale, known for his expertise in cricket will take his views to the online medium through the Samsonite Facebook fan page and a dedicated channel on YOU TUBE. With cricket being close to religion in our country, associating with an expert on the topic can only lead to intense audience engagement. Harsha will actively blog and tweet about the daily matches. But it doesn't end here, Samsonite has also announced a special contest for all cricket fans. Simply by posting a question on the facebook page one can win Samsonite goodies daily if his/her question is chosen by Harsha as "Question of the day".  More over  one lucky person stands a chance to meet Harsha and feature with him in the Step Out blog.

This association aimed at promoting the brand's new proposition has already gone online leading to over a million hits. This strategy has garnered extensive mileage for the new campaign thereby reaching out to the right people at the right time. The contest, open to Indians/ foreign nationals residing in India goes on till 27^th May 2011.



Info@BestMediaInfo.com

Info@BestMediaInfo.com