Percept Activ bags Bihar Government's BTL mandate

To promote Bihar Tourism across India and in the various parts of the world.

BestMediaInfo Bureau | Delhi | May 20, 2011

Percept Activ won the BTL mandate for Bihar Government to develop the tourism in the state of Bihar. Along with the Bihar State Tourism Development Corporation, Percept Activ organised a two day road show on May 5 - 6, 2011 in Thimpu to promote the Art, Culture, Cuisine and the Tourism of Bihar.

The road show and the exhibitions were inaugurated by Mr. Nitish Kumar, Chief Minister, Bihar. This was further followed by a traditional dance performance from Bihar. During the road show different art forms including the renowned Madhubani paintings and other types of handicrafts were exhibited along with the cuisines of Bihar. While the road show was held at the Tarayana Centre, the unique Bihari cuisine was put on the show at the luxurious Taj Tashi Resort. Similar activities will be carried out shortly in other parts of the world to promote Bihar Tourism

Commenting, Sanjay Shukla, COO, Percept Activ said, “We are happy to be associated with Bihar Government.  In the last few years the Bihar Government has taken lots of steps to encourage tourism in Bihar specially to Bhodh Gaya. We are working on some more plans to promote the same in the coming months and are in talks with the tourism board on the same. The idea is to create Buddhist Circuit.”

With its extensive reach and expertise, Percept Activ will aid the Bihar Government to develop and promote Bihar as a major 'Tourist Destination' across India and in the various parts of the world.

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