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Lintas Media Group, Kolkata wins Rs.50 crore businesses

The agency looks on fast tract bagging 3 businesses in a row – Srei Infrasture, National Jute Board and Bengal Shriram Hi-Tech City.

Neha S | Delhi | May 6, 2011

Lintas Media Group, Kolkata has won media duties for Srei Infracture while National Jute Board has appointed the agency as its Media AoR and Lowe Lintas Kolkata as its creative agency. LMG Kolkata has also bagged the media duties for Bengal Shriram Hi-Tech City. The combined account size of the three businesses is estimated over Rs.50 crores.

Srei Infrastructure is very well positioned to reap the trillion dollar investment planned by the Government of India over XII Five Year Plan.

Confirming the development with, Braj Kishore, Vice President and Head (Corporate Communication and Brand Management) says, “During Lintas Media Group’s (LMG) last association with us, we found Lintas team to have understood the Holistic Infrastructure Business model of Srei and the media mix required to communicate this unique model to its key stakeholders. While Srei is looking at occupying the numero uno mind space of its stakeholders in the infrastructure domain, LMG’s task becomes very critical in evolving a strategic media fit to fulfill this task and they are best suited to deliver this.”

“The challenge before LMG now is to work out an optimal media strategy targeting Key Opinion Leaders of the country to position Srei as one of the oldest, one of the largest, one of most innovative, Integrated Infrastructure Institution. We expect the passionate LMG team to use the existing as well as creating new media properties to drive home the positioning of Srei,” he added furhter.

It is understood that the account moved from Motivator of Group M, who were the earlier incumbent agency for a short period of time.

In another major development, National Jute Board, a statutory body under the Ministry Of Textiles, Government of India has reappointed Lowe Lintas, Kolkata to handle its creative duties and Lintas Media Group, Kolkata to handle the media duties following a multi-agency pitch. The other agencies invited for the pitch included JWT and Percept H.

National Jute Board had invited a pitch on the expiry of its three year contract with Lowe Lintas. This new appointment is also for a period of three years.

The Agency mandate includes promoting Indian Jute and jute products in the Indian and International markets. The specific products identified for the next round of the campaign include Jute Geo Textiles, Jute Handicrafts, Jute Yarn, Jute Furnishings and Jute Shopping bags. A combination of different media channels will be put into play including press, TV, radio, Internet along with exhibitions, email marketing as well as CRM programmes.

Mahesh Motwani, Senior Vice President of Lintas Media Group is delighted to have won these accounts. According to him, as Lintas Media Group we practice the principle of “deliver more”, and that is exactly what we do with our existing clients and we will replicate this with our coveted new clients.

LMG Kolkata has also bagged the media duties for Bengal Shriram Hi-Tech City which is coming up with one of Kolkata’s most prestigious integrated township projects spread over 314 acres will comprise of a residences, hospitality, retail, IT-SEZ and more. Our product offerings will cater to a very vast spectrum of the society. With this project we intend to fulfil the latent wishes of everyone’s heart to live a healthy hassle free city like life within a serene environment.

On appointing Lintas Media Group as its media agency, Raghav Vohra, Asst. Vice President – SEZ, Bengal Shriram Hi-Tech City Pvt. Ltd. comments, “The fact that Lintas Media Group is among the top media agencies  and their successful media approaches to prominent brands made us choose LMG as our media partner” We look forward to communicate this message to the entire community together with LMG and are confident of having a long term association with them”.

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