IPL 4 Finale garners better TRPs than IPL 3 Finale

Records a jump of 123% over the average Ratings for all matches of IPL 4 which is 2.6.

BestMediaInfo Bureau | Delhi | May 30, 2011

All's well that ends well. IPL 4 Finale on 28^th May, 2011 proved the mettle of Brand IPL, as the Chennai Super King vs Royal Challengers Bangalore proved to be a chart Buster with Ratings of a whooping 5.8 on aMap people meters. The match has recorded a jump of 123% over the average ratings for all matches of IPL 4 which is 2.6. Such was the event that it was even higher then IPL 3 Final Ratings of 5.6.

Net Reach took a Jump of 36 % in this match, the Average Net Reach of IPL 4 matches is at 14 % whereas for this match it went up to 19.2 %.

Also the Finale recorded the highest time spent per viewer of 55 Minutes, in fact it's a jump of 40 % over the average time spent per viewer of 33 minutes of all matches.

The match helped Max to capture 30 % Market share in the finale which is 52% more than the average market share of 19%.

Regional Loyalty is one aspect that IPL Teams enjoy tremendously, the involvement in the region these teams belong to was incredible, Bangalore though they lost but people were chanting for the Royal Challengers Bangalore in their highest pitch and because of the exceptionally high regional Loyalty, a whooping 20.3 peak ratings was recorded in Bangalor, Real sports fan spirit –Bengaluru !! And heartiest congratulations to the Grand winner Chennai Super Kings …..!

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