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ET NOW takes top spot in core TG

Marches ahead among  CS AB Males 25+ in 1Mn+, 6&8 metros and Mumbai in week 20 of TAM 2011.

BestMediaInfo Bureau | Delhi | May 19, 2011

ET NOW, the 24-hr English business news channel has once again proven top notch competency by capturing the #1 position this week. In less than 2 years of its inception, ET NOW with a formidable team of anchors & analysts, breaking news, expert reviews on investment strategies, stock tips, and interviews with national & global market leaders, has achieved top position among English Business News viewers and is the #1 English Stock Market Channel in All India 1Mn+, 6 Metros & 8 Metros Markets.

As per the latest Television Audience Measurement (TAM) data, ET NOW is the #1 English Business News Channel with 42% market share in All India 1Mn+ Market amongst the core audience from CS AB Males 25+ Yrs and also leads in the 6Metro & 8 Metro Market with a market share of 47% & 44% Market Share respectively amongst the core audience from CS AB Males 25+ Yrs in Week 20 (8th May, 2011 to 14th May, 2011).

And in the commercial capital of the country (Mumbai), ET NOW leads with 69% market share in the current week which is twice that of the market share of rest of all English Business News Channels put together. Also during the prime time of the English Business Channels (8am to 10am), ET NOW is the market leader with 54% market share; which is a testimony to the channel’s claim that ‘India starts its trading day with ET NOW’.


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