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CannesAlso to showcase Biggest Book Guinness Record attempt

The book will be conceived and designed by leading branding agencies The Brand Union and Lambie-Nairn.

BestMediaInfo Bureau | Delhi | May 4, 2011

The Brand Union and Lambie-Nairn will attempt to break a Guinness World Record for the world’s ‘Biggest Book’ at this year’s CannesAlso.

CannesAlso is a new initiative launched as part of this year's Cannes Lions Festival, and will showcase private photographs taken by members of the marketing and communications industry. World-renowned photographer Rankin will be part of the panel responsible for selecting the images to be featured in the exhibition.

Conceived and designed by leading branding agencies The Brand Union and Lambie-Nairn, the book will be the centrepiece of this year’s CannesAlso exhibit, its pages will showcase a selection of the best photographs received from this year’s entrants. The book will sit outside the main entrance to the Palais des Festivals in Cannes during Festival week 19 – 25 June 2011.

Getty Images and Clear Channel have also been have also been announced as official CannesAlso exhibition partners.

A pioneer in digital media, Getty Images is a leading creator and distributor of still imagery, footage, music and premium content. Getty Images seeks to inspire communicators - and give them the tools to create inspiring work of their own. They have continued to drive the industry forward with breakthrough digital media management tools and a comprehensive offering of creative and editorial imagery.

The world leader in outdoor advertising, Clear Channel enables brands to meet and engage with people when they're out and about. Clear Channel brings a unique understanding of how to showcase powerful and effective imagery through its investment in the highest quality sites, new technologies and the latest planning tools.

CannesAlso is set to be a highlight of the Cannes Lions festival schedule, and entries are still being accepted. The deadline has now been extended to 6 May.

Anyone who dabbles in photography, from utter beginner to semi-professional, can enter up to three pieces into CannesAlso – for FREE.

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