Scarecrow gets the mandate to launch a new brand of Nestle India.
Neha S | Delhi | April 18, 2011
An Official from Nestle India has confirmed this development; however, there was no confirmation on the business size of the account.
Commenting on the win, Raghu Bhat, Founder Director, - Scarecrow Communications said, âÂ To work on a Nestle brand, after just one year of launch, is an incredible boost for Scarecrow. But what has been a real eye-opener is - the receptivity, the courage of conviction and lengths to which the Nestle team goes, in the pursuit of a great creative idea. We thank Nestle India Brand team (Virat Mehta and team) for keeping the faith and hope to repay their confidence with communication that moves hearts as well as the market share needle.â
An elated Manish Bhatt, Founder Director, - Scarecrow Communications added, âNestle is one of the most trusted and legendaryÂ brandÂ in the world. Â Everyone has born and brought up using Nestle products at the various stages of the life span. Nestle India considering Scarecrow as its Creative Consultant for one of its brands is really overwhelming. And we, at Scarecrow will put our best to fulfill the expectations from Nestle India in terms of creating effective communication.â
The Swiss company NestlĂ© has been a partner in India's growth for close to a century now and has built a very special relationship of trust and commitment with the people of India.
NestlĂ© India manufactures products of truly international quality under internationally famous brand names such as NESCAFĂ, MAGGI, MILKYBAR, MILO, KIT KAT, BAR-ONE, MILKMAID and NESTEA and in recent years the Company has also introduced products of daily consumption and use such as NESTLĂ Milk, NESTLĂ SLIM Milk, NESTLĂ Fresh 'n' Natural Dahi and NESTLĂ Jeera Raita.
ARE YOU SURE NEHA, NESTLE INDIA MANUFACTURES AND/OR SELLS âNESTEAâ? PLEASE CHECK AGAIN âŠI THINK IT IS A BRAND BORN OUT OF A STRATEGIC ALLIANCE BETWEEN COKE AND NESTLE âŠAS ARE ALL RTDâS âŠ.AND HAVE NOTHING TO DO WITH NESTLE INDIA âŠBUT PLEASE CHECK...ATB! Nataranjan Bohidar +91 9811112220