MPG wins media duties for Clarks Future Footwear

The win comes after a multi-agency pitch; however, MPG handles Clarks in a number of markets globally.

BestMediaInfo Bureau | Delhi | April 14, 2011

MPG India, the flagship brand of Havas Media, has won the media planning and buying business of Clarks Future Footwear Ltd after a competitive pitch process.

On choosing MPG as its media agency, Gautam Raheja, Marketing Head of Clarks Future Footwear said, “We found the MPG approach thorough and insightful. Their strategic thinking, driven by MPG proprietary tools, with an overall marketing perspective and an extremely passionate and enthusiastic team, made us choose them as our media partners. Moreover Havas Media and MPG are our global partners and association in India will help us get the global learnings and best practices.”

MPG handles Clarks in a number of markets globally including United Kingdom.

Commenting on the win, Anita Nayyar, CEO of MPG and Havas Media South Asia said, “We are delighted to start a new relationship with Clarks Future Footwear in India. Clarks is an iconic brand with a huge fan following in many parts of the world and we are looking to partner the brand in its growth trajectory in India. The clients were impressed with the team's strategic recommendations and competitive pricing. MPG team showed a readiness to deliver from day one.”

Clarks started in 1825 in the Somerset village of Street, the UK and sells more than 40 million pairs of shoes in over 50 countries through its own and franchise stores as well as multi-brand outlets. The retailer offers a range of footwear, boots, casual, workwear, sports, slippers, for men, women and kids.

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