Strategic design unit of Lowe, dCell to create end-to-end brand identity for the brand.
BestMediaInfo Bureau | Delhi | April 15, 2011
Wellspring Healthcare has appointed LinOpinion - the Lowe Lintas public relations division as its PR partner in India, while dCell - Strategic Design Consultancy, a specialist division of Lowe Lintas will take forward the design mandate. LinOpinion will be responsible for establishing Wellspring Healthcare as the most trusted brand in the Healthcare Delivery system in India. dCell will not only drive innovative branding for Wellspring Healthcare, but will also be the creative force behind the look and feel of its healthcare network.
Wellspring Healthcare is headed by some of the countryâs best-regarded doctors and will establish a network that delivers complete healthcare solutions to consumers, and is characterized by excellence in care, convenience for customers, and sets the highest standards of ethics and tranparency.
Speaking on the appointment, Kaushik Sen, CEO, Wellspring Healthcare said, âGiven Lowe Lintasâ credibility, our decision to integrate our PR and design mandates was clear. We are excited about LinOpinionâs and dCellâs plans to cement Wellspring Healthcare as a preferred choice for consumers and are confident that the teams will do justice to this new concept.â
Successfully heading the business at LinOpinion and dCell, Ameer Ismail, Executive Director, Lowe Lintas said, âWe are particularly excited to script the brand identity of Wellspring Healthcare. Working on the PR and design requirements presents a unique opportunity to combine efforts and create a solid and thorough positioning for the brand.â