The campaign including a TVC is conceptualized by Ogilvy and Mather; watch the TVC here.
Neha S | Delhi | April 19, 2011
KFC has launched Hot Zinger TVC which went on air on April 16, 2011 with an interesting and quirky storyline. The plot revolves around a group of friends enjoying a meal at KFC. The plot gets interesting when one of the friends is trying to act all cool with a wannabe American accent. His friends conspire to offer him the Hot Zinger. As he takes a bite, the spice kicks in and he drops the act, reverting to his normal speech to the general amusement of all.
The TVC is conceptualized by Ogilvy & Mather, Mumbai.
The taste experts @ KFC are heating up your life, bringing you the hottest burger in town, the Hot Zinger! It’s tailor made for consumers who find everyday food too mild, and are always looking for that extra spice kick. Made with KFC’s signature crispy, crunchy and juicy chicken fillet, served in a soft sesame bun along with fresh lettuce and the kick of red chili mayonnaise, the brand new ‘Hot Zinger’ packs a punch in every bite.
"Hot Zinger is a special offering for our customers who enjoy that extra spicy kick in their food. It is freshly prepared in store, with specially marinated chicken to ensure a crunchy juicy fillet. Add the mind blowing KFC Chili Mayo, place it in a soft, perfectly toasted sesame bun, and you have a burger that’s out of this world. With this new addition to our burger menu, which already boasts of the iconic Chicken Zinger, Chicken & Veg Snacker and the much-loved Veg Zinger, KFC has become the hottest burger destination in town”, said, Dhruv Kaul, Director - Marketing KFC, India.