IPL 4: Kings XI Punjab renews association with ACC

ACC on board as one of the Official Team Partner for Kings XI Punjab.

BestMediaInfo Bureau | Delhi | April 6, 2011

Kings XI Punjab today renewed its association with ACC Limited, India's leading cement manufacturer (ACC) as their Official Team Partner for the IPL season 4. ACC's renewal reposes the sponsor's faith in brand Kings XI Punjab.

Commenting on the partnership, Col. Arvinder Singh, COO, Kings XI Punjab added, “We are pleased to continue our relationship with ACC Ltd as our Official Team Partner   for the second year in a row. Both our companies share common values and we are excited about the joint initiatives that we propose to undertake in our catchment area which we shall soon announce.”

ACC is a pioneer in cement manufacturing in India with a strong presence in Punjab and Northern India. ACC's association with Kings XI Punjab also marks the company's re-association with cricket after the last season. ACC will run a number of promotions during the IPL season. In addition, ACC also would have its brand presence in stadia in the form of Perimeter boards, advertising spots on the big screen placards etc.

Speaking on the occasion, Joydeep Mukherjee, Director Sales – North, ACC Limited, said “I am delighted, that our association with Kings XI Punjab continues for the second year. The format of Indian Premier League allows us to associate with the most popular sport in India and gives us a wide scope of running innovative activities around consumers, channel and employees.”

ACC started its association with Indian Premier League in season 3, by becoming one of the official Team Partner of Kings XI Punjab. This year too, ACC would be using this association to build stronger bonds with the masses of Punjab & HP and in particular with its channel partners.

Info@BestMediaInfo.com

Info@BestMediaInfo.com