BIG MAGIC inks deals with T-Series & Yash Raj Films

Ensures the best music mix; strengthens program offerings for Hindi Heartland.

April 15, 2011:

BIG MAGIC, the Hindi music channel from the Reliance Broadcast Network stable, featuring locally relevant entertainment around Humor, Music & Bollywood Entertainment is ensuring audiences get the best music mix on the Channel. BIG MAGIC has announced the inking of music deals with the industry's music giants, T-series & Yash Raj Films for music videos on the Channel.

With these two deals, BIG MAGIC now has access to a vast and varied library of Hindi film music videos across eras and across various shows like Dhan Te Nan - Contemporary Hit Music, BIG Top 30 - TV adaptation of BIG FM's hugely popular radio countdown show, Love Aaaj Kal - TV adaptation of BIG FM's romantic music show and Yaadon ki Baraat - Evergreen music.

The T-Series deal gives the Channel access to its vast repertoire of Hindi Film Music Videos from the early 90s with musical super hits like Aashiqui right up to the latest chartbusters like Dum Maro Dum. The Yash Raj Films deal gives the Channel access to their rich collection of Hindi Film Music Videos including evergreen classics from the 70s like Kabhie Kabhie right up to the 2010 hit film Band Baaja Baraat, ensuring the best mix of music that is hand-picked to suit local tastes and preferences.

The music choice for BIG MAGIC comes with a strong backing of our rich music programming experience from the Company's radio business 92.7 BIG FM. Being the leading radio station in the Hindi Heartland, with 11 stations and a 2.2 million weekly listenership, BIG MAGIC stands to gain from the lineage of BIG FM. The channel will also give its fans of BIG Top 30 and Love Aaj Kal the opportunity to connect with their favorite shows in a new avatar as they get a visual experience of their favorite radio show, allowing them double the fun.

Sunil Kumaran, Business Head, BIG MAGIC said “Music is an intrinsic part of the programming mix on BIG MAGIC. T-Series and Yash Raj Films put together cover a large part of the music industry and this alliance allows us to handpick music, across eras, which will appeal to the preferences of the local populace. This, coupled with our deep local music preference understanding through our radio lineage will ensure that the Channel is a hit. We have put together a Channel that offers audiences the best colloquial entertainment that they can get, and advertisers, both regional and national, an excellent targeted platform to reach out to this vast population in the Hindi heartland, with minimal spill-overs.”

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