Yatra.com Launches Cash On Delivery Service
Customers can now make travel bookings and pay by cash against travel bookings
March 8, 2011
Yatra.com, India's leading online travel company, today announced the launch of its much awaited 'Cash on Delivery' (COD) service. This facility will now enable the customers to make travel bookings with Yatra.com and pay cash against the travel bookings. The COD payment option is available for International Air, Domestic and International holiday bookings with Yatra.com. This service is currently available for all customers in Delhi / NCR, Mumbai, Bangalore, Kolkata, Pune and Chennai with an endeavour to soon extend this facility to other cities as well.
Enhancing the convenience quotient for the customers, Yatra.com representative will visit the customer to collect the cash against the travel bookings made with Yatra.com. E-Tickets / package vouchers will be sent to the customer, once the cash has been collected from the customer. The COD service will add a new stream of offline customers to Yatra.com's customer base, particularly the one's who are reluctant in using the electronic payment mechanism.
Understanding the need for such a service in India where a majority of customers are still hesitant in making use of credit or debit cards, Pratik Mazumder, Head of Marketing and Strategic Relations, Yatra.com said, “In our effort to reach out to a larger set of customers, we are extremely delighted to launch the COD facility. We are positive that this initiative will help us to gain popularity with the customers who have limited access to credit or debit cards or are reluctant in making use of them. We expect a significant rise in the number of transactions through this service in the coming months”.
One of the key reasons for lower penetration of travel bookings in India is attributed to the under penetration of electronic payment methods. Through COD payment option, Yatra.com intends to make online travel booking accessible to a segment of customers such as small businessmen, housewives and students who do not have access to credit & debit cards. Cash on delivery also opens up online travel bookings to customers who are reluctant to use their cards online due to security concerns.
Yatra.com is a brand which is always on the lookout for adopting newer ways and means to reach out to its customers. The travel portal is on a constant mission to make sure its customers obtain the best possible products and services.