Sony Regains 4^th Spot From SAB; Only Colors Gains Some GRPs

According to the TAM data released for week 11, all Hindi GECs except Colors lose GRPs.

Rajat Arora | Delhi | March 16, 2011

Hindi general entertainment channels continue to remain under world cup effect by losing more and more GRPs week by week. The TAM data released for week 11 shows that all the GECs except Colors have lost eyeballs. The week has also seen the come back of Sony Entertainment Channel at No.4 position.

According to the TAM data released for week 1, the No.1 Hindi general entertainment channel Star Plus has recorded 275 GRPs this week (last week 280).

The only gainer in the week 11, the second most watched Hindi GEC Colors has garnered 235 GRPs (last week 231).

Zee TV too has lost a few GRPs in the 11^th week of TAM 2011. The channel has recorded 203 GRPs as compared to 217 in the last week.

Sony Entertainment Television has bounced back to its 4^th position and recorded 133 GRPs in the 11^th week of TAM (last week 140).

By losing 19 GRPs in the week 11, SAB has slipped at No.5 position after enjoying the 4^th spot for a couple of week. The channel has garnered 124 GRPs this week (last week 143).

The No.6 player Imagine TV has garnered 69 GRPs (last week 73).

Star One has garnered 34 GRPs (last week 33) while Sahara One is at 25 GRPs (last week 29).

Rajat.Arora@BestMediaInfo.com

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