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aMapDTH Study: DTH wins the World Cup over Cable

DTH viewers favoured India-Australia quarterfinal more than cable viewers; all eyes on India-Pakistan clash.

Rajat Arora | Delhi  | March 29, 2011

As the entire world awaits for the super sensational World Cup semifinal between India and Pakistan tomorrow which is all set to break all the previous TRPs records, DTH operators have a big reason to cheer for. A study by overnight television rating agency Audience Map suggests that DTH has been able to deliver better result in terms of TRP, reach and time spent for the match channels.

The India-Australia Quarter Finals was one of the most watched matches of this World Cup; it set the precedent for India becoming a top contender for picking up the Cup. The excitement was evident as the ratings skyrocketed to 9.9 on DTH as compared to 7.3 in Analog Homes on aMap people meter.

The contribution to the increased ratings on the DTH platform came from the increased audience involvement- the Average Time spent per viewer was 19 minutes higher on the DTH platform compared to Analog homes. The excellent broadcast quality on the DTH certainly did justice to this well-fought match.

Only “time” will tell how the India-Pakistan semis will fare. Likewise India-Australia match, BestMediaInfo.com will bring real time ratings for India-Pakistan match tomorrow. Watch the space.

Rajat.Arora@BestMediaInfo.com

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