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UTV Bindass & CRY Launch Unique Initiative On Facebook

For every 1 million “likes” on the Bindass page, Bindass will donate Rs 5 lacs to CRY.

BestMediaInfo Bureau | Delhi | February 22, 2011

UTV Bindass, India's most loved youth brand joins hands with Child Rights and You (CRY), the country’s leading child rights organization, to launch a unique initiative on Facebook. Bindass has taken a step to enable the youth of India to be the change. To spread love and joy for under privileged children of our country whose lives are being permanently enhanced by CRY in over 210 projects in 20 states of India.

Spare a second to click the “Like” tab on the Bindass fan page on Facebook, the preferred communication platform of youth, and you can spread a smile by contributing towards ensuring the rights of a child.

For every 1 million “likes” on the Bindass page, Bindass will donate Rs 5 lacs to CRY. So spread the word…as the number of ‘Likes’ grow, so does the contribution, bringing a ray of hope to many under privileged children in the country.

Commenting on this initiative, Sameer Pitalwalla, Business Head, 3G Interactive, UTV Bindass says, "We are pleased to partner with Child Rights and You (CRY) on this unique initiative. It empowers ordinary people to contribute to a worthy cause and being on a social platform like Facebook, aids in its ability to be shared. UTV will further endeavour to continue engaging with the community to help track how these donations are being used."

Of the partnership, Kreeanne Rabadi, Regional director, CRY - Child Rights And You says, This initiative provides a platform for the youth to stand up for child rights.  Simply by clicking on a button on the facebook page young people can make a difference, and bring about lasting change to the lives of disadvantaged children.”

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