Sony Steals Eyeballs From Colors, Zee TV & Star Plus In Week 7

Filmfare awards earn huge GRPs for Sony; SAB looks stable beyond 150 GRPs in consecutive weeks.

Rajat Arora | Delhi | February 16, 2011

The overall TRPs of Hindi GECs has seen decline in the seventh week of TAM 2011, though the positions of leading channels remain unchanged. According to the TAM data released for week 7, the No.1 Hindi general entertainment channel Star Plus has lost a few GRPs to come down at 318 as compared to 327 GRPs in last week.

The second most watched Hindi GEC Colors too has experienced the decline in its GRPs and garnered 237 GRPs this week (last week 265).

After a huge jump in last week, the number 3 GEC Zee TV has settled at 220 GRPs this week (last week 220).

Once again, the Filmfare awards have done wonders for Sony Entertainment Television. Sony has added 26 GRPs this week and garnered a total of 180 GRPs (last week 154).

At No.5, SAB TV is looking stable beyond 150 GRPs in the second consecutive week. The channel has garnered 153 GRPs in the seventh week of TAM 2011 (last week 152).

Imagine TV has recorded 86 GRPs (last week 100).

Star One has garnered 41 GRPs (last week 35) while Sahara One is at 27 GRPs (last week 28).

Rajat.Arora@BestMediaInfo.com

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