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Pepsi Change The Game Celebrates Dilshan's Dilscoop

The latest communication features Dilshan wearing a saree to learn pallu-scoop a.k.a. Dilscoop; watch the TVC here.

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Pepsi Change The Game Celebrates Dilshan's Dilscoop

Pepsi Change The Game Celebrates Dilshan's Dilscoop

The latest communication features Dilshan wearing a saree to learn pallu-scoop a.k.a. Dilscoop; watch the TVC here.

Neha S | Delhi | February 28, 2011

publive-imagePepsi's Change the Game campaign for the ongoing ICC Cricket World Cup, celebrates the new, unorthodox yet immensely popular face of modern cricket through a series of ad films. After Mahendra Singh Dhoni's game changing move, the Helicopter Shot, Harbhajan Singh's Doosra, Pietersen's Palti Hit and Sehwag's Upar Cut; the new commercial focuses on Sri Lankan cricketer, Tillakaratne Dilshan's signature shot – Dilscoop.

The campaign is conceptualized by Taproot India.

In the new irreverent and fun TVC, a spunky young girl teaches a bewildered Dilshan how to play the Pallu Scoop aka the Dilscoop using the pallu of the saree he's sporting!

Talking about the thought behind Change the Game and his game changing shot, Dilscoop, Tillakaratne Dilshan says, “Change the Game for me is all about evolution and innovation in what I do. I have changed a lot in my cricket in the last 2-3 years; I changed my position to an opener and started spending more time in the middle scoring a lot of runs. That changed a lot for my career. To sum it up the two game changers in my career are playing as an opener and playing the new shot, Dilscoop, which is featured in Pepsi's Change the Game campaign.”

“The Dilscoop shot happened when I was playing in Durban. I played that shot and Gilchrist was near the stumps; he got upset and moved back. I felt that I should modify this shot as it could be helpful for me and my batting. After that, I started practicing the shot. In the 20-20 World Cup, I started pretty well and was feeling really confident about playing the shot. The bowlers were struggling against my shot. All the bowlers were trying to do something different all the time, like the Doosras, fast bowlers using slower balls and the Yorkers. I felt it was the right time to introduce a new shot for the cricket books and I developed the Dilscoop shot. After the 20-20 World Cup success, I felt more comfortable and started playing the Dilscoop shot often,” adds Dilshan.

On Dilscoop moments, Dilshan details, “We were playing against Australia and I played the Dilscoop shot on Shane Watson's ball and it went for a six. All the players and bowlers were feeling really upset and they tried doing a lot of things to change the situation. I remember scoring a 50 and we won the match.

In the whole tournament that shot helped me a lot and the bowlers started thinking twice before bowling to me. Eventually, in that series I got the Man of the Series award for scoring a lot of runs thanks to the Dilscoop.

I did not copy anyone and practiced to develop my own shot and introduced it to the cricketing world. I was really happy, when my shot came in the cricket books.”

Admiring his view on the real game changer in his eyes, Dilshan has to say, “I admire my former Delhi team mate, Sehwag who plays the Upar Cut shot. He can change the game with that shot. A lot of other players are doing different things and are changing their game very fast, such as Dhoni's Helicopter Shot... It is a good thing for cricket!”

Neha@BestMediaInfo.com

Info@BestMediaInfo.com

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