Pepsi Brings Cricket World Cup Anthem For Youngistaan

The anthem is an extension of Pepsis high-decibel Cricket World Cup Campaign, Change The Game in addition to the series of TV commercials

Neha S | Delhi | February 24, 2011

They say that music knows no boundaries and that stands true for cricket also in India. With the biggest cricketing extravaganza, ICC Cricket World Cup, award-winning musical-duo Shantanu Moitra and Swanand Kirkire have created an anthem for Youngistaan that celebrates the new unorthodox yet immensely popular face of modern cricket and the game-changing attitude of the youth.

Shantanu has composed the song with lyrics by Swanand and vocals are also by the music director-lyricist duo themselves. The song is titled Bindaas Badlo Yeh Game, which aptly captures the uninhibited spirit of today's youth. The anthem is an extension of Pepsis high-decibel Cricket World Cup Campaign, Change The Game in addition to the series of TV commercials featuring Mahendra Singh Dhoni, Harbhajan Singh, Kevin Pietersen and Virender Sehwag that have already gone on air and the upcoming one with Tillakaratne Dilshan.

The anthem is being played on radio and the video is playing on leading TV channels. The anthems video is unique in itself as it features the Change The Game moments from actual cricket matches over the years. From innovative shots to on-field aggression to celebration and victory dances to emotional outbursts, the 2 minute 49 seconds anthem video is an experience for all cricket buffs.

The composer-lyricist jodi of Shantanu Moitra and Swanand Kirkire, is best known for their outstanding work for movies like Parineeta, Lage Raho Munnabhai, Khoya Khoya Chand and 3 Idiots, amongst others. With this Cricket World Cup anthem, they have brought alive the magic yet again with lyrics that go straight for listeners hearts and beats that give goose-bumps. The sound track beautifully brings out the exuberance and passion of every cricket fan.

“We had a great time creating the Change The Game anthem as it is all about the youth and passion for cricket. The song has loads of attitude and we are confident that it will appeal to Youngistaanis who will sing it to cheer team India to change every game that they play this World Cup,” said Shantanu Moitra.

“We have tried to bring about a complete Indian yet youthful feel to the song to fire up the passion amongst cricket fans and those who like to change the game. The song is all about breaking the rules and changing the norms with a bindaas attitude,” said Swanand Kirkire

Sandeep Singh Arora, Executive Vice President - Marketing, Cola, PepsiCo India said, “The idea behind the anthem was to give Youngistaanis, a catchy track that celebrates new age cricket and their Change The Game attitude towards life. We are very proud of what Shantanu and Swanands creation and are confident that it will be loved by youngsters across the country.”

Neha@BestMediaInfo.com

Info@BestMediaInfo.com