Dale Bhagwagar Media Group to handle its media relations and to manage its press office services.
Shipra Sharma | Delhi | February 25, 2011
Outdoor publicity giant Global Advertisers has appointed leading Bollywood PR agency Dale Bhagwagar Media Group to handle its media relations and to manage its press office services on a freelance basis.
“Though traditional roadside billboards remain the predominant form of outdoor advertising in India, we have expanded horizons with digital and neon signage, transit media, train, bus and airport advertising, news racks, telephone booth advertising, mall kiosks and many other avenues. As technology grows, the possibilities become endless,” informed business entrepreneur Sanjeev Gupta, MD, Global Advertisers.
Within a short span, Gupta’s one-stop out-of-home (OOH media) firm, has emerged a market leader, having strong associations with sectors like finance, real estate, automobile industry, films, events, etc.
“With the help of print, television, radio, internet media and mobile space, we will be providing strategic PR support for further strengthening Brand Global over the next few months,” said PR guru Dale Bhagwagar, himself a market leader in Bollywood PR. His agency has handled public relations for some of the best known glamour brands like Hrithik Roshan, Priyanka Chopra, Shilpa Shetty and hugely successful movies such as Don and Rock On!!
Bhagwagar will work closely with the marketing team of Global Advertisers as the brand continues to demonstrate its experience in influencing mass opinion through OOH media.