On 26th January, Ranchi edition of Dainik Bhaskar with 1.5 lakh copies carried 21 3D ads and 3D glasses.
BestMediaInfo Bureau | Delhi | February 1, 2011
In its quest for providing the best and the most innovative product experience to its readers, Dainik Bhaskar brought out Jharkhandâs first 3D newspaper for its Ranchi edition on 26th January. With 1.48 Lakh copies across 11 districts of Ranchi, the newspaper was the talk point of the market. There were 21 ads which were printed in 3D.
The3D glasses were imported and a dedicated team ensured that the glasses were sent across to the readers along with the newspaper. The production team as well as the marketing team of Dainik Bhaskar worked relentlessly for achieving this mammoth task in Jharkhand.
Elaborating on the success of this innovation, Manoj Agarwal, COO â Rajasthan & Jharkhand, Dainik Bhaskar Group said, âWe at Dainik Bhaskar, always strive to bring out best of the given technology to provide the best experience to our readers. 3D newspaper was one of our many efforts towards the same. We came out with a full 3D newspaper in Decemeber in Rajasthan and now have done it again in Jharkhand raising the bar of expectations of our readers.â