Star Plus Launches Love U Zindagi

The new one hour fiction show launches this weekend.

BestMediaInfo Bureau | Delhi | January 28, 2011

Bringing fresh perspectives on life and relationships with its refreshed brand promise- 'Rishta Wahi, Soch Nayi' (Same relationship, New thinking) last year, Star Plus has emerged as the dominant leader in the Hindi GEC market. Rishta Wahi, Soch Nayi is one of the most successful and biggest brand campaigns the country had ever seen. Starting the New Year on this extremely positive note, Star Plus dedicates this success to every woman in this country who is slowly but progressively bringing about the 'Nayi Soch' and a change in her life, in the lives of her family members and society at large.

The woman of the house tries her best to get the family together. But with the increasingly busy lifestyles and hectic schedules, most families find it difficult to spend quality time together. Star Plus gives this woman the enabler to bring her family together on weekends and enjoy with them. After significant success in expanding its prime time band, Star Plus now offers family weekend band to bond over on with its latest offerings - Love U Zindagi, Wife Bina Life and Pyaar Mein twist.

As a channel that is led by concept innovations and accredited with bringing to life, the most iconic characters on television, Star Plus brings for its viewers 'Geet Dhillon' – a maverick sardarni from Bhatinda in Love U Zindagi. Conceptualised by one of the most acclaimed directors at present in Bollywood - Imtiaz Ali, Love U Zindagi is a story of  Geet Dhillon who has dreams, aspirations and a great zest for life. With her innocence, wit in dealing with situations and her fundae (Geet ke fundae), Geet manages to work her way to her dreams. This lively and eccentric girl will surely capture the nation's imagination and will keep you glued to the television sets at 7 pm, every Saturday and Sunday starting Jan 29 on Star Plus.

Produced by Shreya Creations and written by Arshad Syed, Love U Zindagi is set in Punjab and has intelligently recreated some of the favourite characters inspired from many of Imtiaz's earlier works. The lead role of Geet is played by Pavitra Punia. The other cast includes veterans like Pawan Malhotra who will play Geet's uncle, Surendar Pal, Neelu Kohli, Jitendra Trehan, new comer Aliza essaying key roles . The show will also have many other renowned faces.

Info@BestMediaInfo.com

Info@BestMediaInfo.com