Purple Spinach Bags Creative Duties For Cocoraj

Cocoraj appoints its first creative agency after a multi-agency pitch.

BestMediaInfo Bureau | Delhi | January 21, 2011

Purple Spinach Communications has beaten some prominent agencies in a closely contested pitch to be assigned the creative duties of Cocoraj Coconut Oil. This is the first time that Cocoraj has got a creative agency on board. Earlier, the creatives were being handled by its in-house team.

Aarif Tharadra of Raj Oil Mills Ltd, which owns the Cocoraj brand, said, “Purple Spinach Communications was the closest to understanding our business and the brand. Their approach to our category, which is a cluttered one, was fresh and unique. Also, the strategy behind the communication was in sync with our long term approach.”

The newly-appointed agency was in contention with four other creative agencies vying for the business. Sandy Pinto, Founder, Purple Communications, informed, “The brief was to create communication that was a clutter breaker in the category and dwelled on the proposition that the brand holds, that of trust and purity.”

Purple Spinach Communications is the venture of Sandy Pinto, who had earlier worked with Ignitee Digital Solutions as Senior Vice President. In July 2010, Pinto quit Ignitee and decided to turn entrepreneur with Purple Spinach Communications. The agency currently handles some marketing led initiatives of ICICI Prudential Life Insurance, has worked on the brand identity and communication for Chanakya Institute of Public Leadership and Idyllic Software, communication for IPCA Pharmaceuticals, and online creative services for Reliance Mutual Fund, to name a few.

Info@BestMediaInfo.com

Info@BestMediaInfo.com