PepsiCo India Appoints Salman Khan As Brand Ambassador

Bollywood superstar to promote PepsiCo India's popular drink Mountain Dew.

BestMediaInfo Bureau | Delhi | January 3, 2011

PepsiCo India, the country's leading food and beverages company has appointed Bollywood superstar Salman Khan as the brand ambassador for its popular drink Mountain Dew. This is the first time that a brand ambassador has been appointed for Mountain Dew, which is the fastest growing brand within the Carbonated Soft Drinks category in India for last three years and is on very strong momentum.

Speaking about the association, Deepika Warrier, Marketing Director, Pepsico Beverages said, “Mountain Dew is strongly anchored in the relevant consumer insight of 'Darr Ke Aage Jeet Hai'. Salman Khan embodies this philosophy and he has strong national appeal. We look forward to the partnership and are confident that it will be mutually rewarding.”

"I love the high-action imagery of Mountain Dew and more importantly the fact that it's not mindless action but there is a message at its core DARR KE AAGE JEET HAI.  I have spent time with the Mountain Dew team and I eagerly look forward to working with them”, said, Salman Khan.

Mountain Dew The soft drink exhilarates like no other because of its daring, high-energy, active, extreme citrus taste. Challenge, a can do attitude, adventure and exhilaration are deeply entrenched in its brand DNA and the brand has always celebrated the bold and adventurous spirit of the youth.

The brand enjoys high salience in the Indian market via a deep and compelling consumer insight of 'Darr Ke Aage Jeet Hai'. It encourages consumers to overcome their inner fears and try something new, explore new boundaries.

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