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Ignite Mudra Wins Creative Duties For SIS

SIS is the third largest total IT solutions company in the country.

BestMediaInfo Bureau | Delhi | January 4, 2011

SIS, the third largest total IT Solutions Company in the country (largest in Gujarat) has roped in Ignite Mudra as its brand building partner, by handing over its creative duties to the agency.

SIS is an 18 year old group having domain expertise in IT Solutions and System Integration. With its current turnover of more than Rs.1000 crore, a steady partnership with BSNL and 700 associates in 17 states, SIS is poised to make large headways in the Information & Communication Technology (ICT) solutions space. SIS also has subsidiaries in USA, Hong Kong and Dubai.

Commenting on the development, Sunil Kakkad, Chairman & Managing Director, Sai InfoSystems (India) Limited  (SIS) said, “ICT is going to bring life transforming changes in our lives in a very short span of time. There is a lot of action in this area. Over the years we have evolved from an IT Solutions company to an ICT Solutions company and are geared to take the benefits of ICT to the masses through our strategic tie up with BSNL. Today the consumer has a variety of choices, not just of brands but also of competing technologies. This makes our task quite challenging as you have to communicate the relevance of the technology in a very effective/ believable manner. Ignite Mudra has an impeccable track record of launching successful brands and categories and our association gives me a lot of confidence about the future”.

Commenting on winning this account, Chandan Nath, President, Ignite Mudra said, “We have always thrived on launching new categories. Starting from earlier years  of  Vimal, Rasna and Dhara  to all the brands of Paras like Krack, DermiCool, ItchGuard and Moov to the current category busters like Nutralite, ignite has enjoyed a good strike rate with new categories.  I believe SIS is rightly poised to take its next leap as an ICT solutions company  and we are glad at the opportunity of contributing to their growth plans.


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