Comcast Adds Zee TV In Philadelphia & Washington

The No. 1 South Asian Channel in the USA is now available on Comcast's Digital Line-Up.

BestMediaInfo Bureau | Delhi | January 19, 2011

Zee TV, the leader of South Asian entertainment space in USA, has been added to Comcast's international channel line-up in the city of Philadelphia, Washington DC, Fredericks, Montgomery, Prince Georges and Loudoun counties and Colorado.

The popularity of Zee comes from its understanding of South Asian culture and beliefs, which are depicted in its programming. That is the reason why Zee commands more than 60% viewership share in markets like Philadelphia and DC ( As per Nielsen Nov'10 Sweep).The library of Zee programs from India, laced with programs of all genres and recent blockbuster movies, has drawn South Asians in the USA to the channel in huge numbers. The Zee TV lineup includes such hit shows as the number one singing

reality show Sa Re Ga Ma Pa, DID – the No.1 Dance reality show and Dramas that not only entertains, entices and engages our viewers but also focuses on issues that cross social, cultural and economic boundaries such as, Agle Janam Mohe Bitiya Hi Kijo, Pavitra Rishta , Ram Milayee Jodi, Dil Se Diya Vachan, Sanjog Se Bani Sangini and many more!

Further marking its commitment to providing best-in-class entertainment to the South Asian community, Zee TV is thrilled to announce the launch of several new shows. Dance India Dance is back with a bang with its 4th chapter on Zee TV and that too in a new avatar called “ DID Doubles” where couples will get to show their talent! Newcomers like “Geeta” And 'Bhagonwali” have already grown the slot by 75%.

“Launching Zee TV in Comcast service areas affords an even larger audience for Zee TV's outstanding South Asian line up and viewership,” said Sudev Datta, VP-Affiliate Sales for Zee TV in Americas. “Zee TV is the leading South Asian television network worldwide. Our belief in entertainment and commitment to our audience is evident in partnerships like this. This widens Zee's coverage and enhancing our leadership position in the US market.”

“Comcast is dedicated to information and entertainment options that reflect the diverse interests of our customers and connecting them with what's important in their lives by offering the programming choice and value they expect from Comcast,” said Natalie Rouse, Director of National Ethnic Marketing from Comcast Corporate.

In Colorado, Zee TV is available on Comcast Digital TV channel 676. In the city of Philadelphia and Washington DC markets, Zee TV can be found on Comcast Digital TV channel 691.

Info@BestMediaInfo.com

Info@BestMediaInfo.com