Launches two TVCs to promote Daily Use Pack from the telecom major. Watch the TVCs here.
Hitesh Ranot | Delhi | September 29, 2010
Airtel has launched a new campaign to promote is daily use pack plan. The campaign including two TVCs featuring Shah Rukh Khan and Chitrangada Singh is conceptualized by Rediffusion Y&R.
In the TVCs, Shah Rukh Khan and Chitrangada Singh are playing a couple’s role where Shah Rukh Khan is shown reading and explaining the various moods of Chitrangada Singh suiting the daily use talk plan from Airtel.
[youtube]http://www.youtube.com/watch?v=8hGvz9-I3DQ[/youtube]
An official communiqué from Rediffusion Y&R Delhi explains the reason behind casting the two actors together, “The task at hand was to create a robust and relevant position for the Daily Use Pack in the context of relationships – the now natural space for Brand Airtel. Shah Rukh Khan has long endorsed the brand. Chitrangada was a natural fit to project the magnetic-intrigue and charm that make each day different and special in relationships.”
Credits:
Client: Bharti Airtel Limited
Brand: Airtel – Daily Use Pack
Agency: Rediffusion- Y&R, Gurgaon
Creative:
Chief Creative Officer: Minakshi Achan
Creative Heads: Chraneeta Mann & Montoo Bassi
Director: Uzer Khan
Production House: 30 Seconds of Fame
