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The Blenders Pride Launches TV Campaign

The Blenders Pride Launches TV Campaign For Fashion Tour

The campaign is conceptualized by Ogilvy India. Watch the TVC here.

Nirbhay Taneja | Delhi | August 2, 2010

Blenders Pride has launched its TV Campaign ahead of the 6th edition of its multi city fashion extravaganza “Blenders Pride Fashion Tour”. Shot in Istanbul, the TVC involved a collaboration of an Indian Director and Producer, with international talent such as a Turkish Line Producer, English DOP, Indian Stylist, French Make-up, and a model from Ukraine !

Commenting on the release of the TVC, Bikram Basu, V.P. – Marketing, Pernod Ricard India Private Limited, said, “It’s smartly shot and cut at an edit pace which is upbeat. We needed a fast paced and trendy music track given the product was the Blenders Pride Fashion Tour and in keeping the brand young and contemporary and the Punditz have delivered this to a tee.”


Adding excitement to the Tour that begins on August 6 and ends on September 26, 2010, are the 12 exceptionally gifted Indian designers such as Nandita Mahtani, Neeta Lulla, Raghavendra Rathore, Shantanu Nikhil, Surily Goel, Ashish Soni, Asmita Marwah, Gavin Miguel, Mandira Wirk, Rahul Gunjan, Vikram Phadnis, Wendell Rodricks.

The tour will be aired on television post it’s completion around the height of season.


Creative Agency: Ogilvy India Production House: Nomad Films India, Mumbai Turkish Line Producer: Alihan Karagul of FPS Production, Istanbul Director: Bharat Sikka Director of Photography: David McDonald, British but based in Brussels, Belgium Music: Midival Punditz Location: Istanbul, Turkey Model: Inga Kiseleva, Ukraine

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