Sony Launches Jhalak Dikhhla Jaa

The reality show to be aired on Monday and Tuesday primetime; programming for 9 pm slot on other weekdays yet to be announced.

BestMediaInfo Bureau | Delhi | December 9, 2010

The season of big ticket shows with India's biggest superstars continues and gets bigger and better on Sony Entertainment Television with the launch of Jhalak Dikhhla Jaa Season 4, the biggest Dance Reality Show - Jhalak Dikhhla Jaa. The show that left many viewers spellbound across the country with its previous three seasons is back to sweep you off your feet! This season it's bigger and better as elegance, oomph and magic comes to the fore with the most celebrated judges panel, 2 popular hosts and 12 superstars from varied fields and professions who will get on to the dance floor with one mission of providing the best entertainment to the whole nation.

Come December 12, the fourth season of the original reality based dance show format Jhalak Dikhhla Jaa Dancing with the Stars will be back on your television screens setting new benchmarks in innovations and creativity. Not only will the show feature themes like Street Dancing, Swinging 60s, Disco 70s and Superstar Special, contestant will also be subjected to hurdles or challenges, like shadow dancing, blindfold, rope acts and mid-air dancing. This season will present an out of the ordinary line-up of 12 celebrities all achievers in their own fields, paired with professional dancers who will take on the challenge with one mission –India ka Manoranjan! The 12 celebrities are television's favorite bahu Raagini Khanna, television's favorite couple Sushant Singh Rajput and Ankita Lokhande, 'Indian Idol contestant' Meiyang Chang, the eternal and lovable bhabi Renuka Shahane, the girl with a golden voice Anushka Manchanda, Arjuna Awardee boxer Akhil Kumar, hot and sizzling Yana Gupta, the popular and effervescent Shekhar Suman, comedienne par excellence Krushna Abhishek, the petite and elegant Mahi Vij.

This time to the contestants will perform before a live studio audience, judges and the entire viewing public to prove their mettle. The fourth season will witness the most celebrated judges panel who will add a new dimension to the show. The panel of judges comprises of the 'Dancing Diva' Madhuri Dixit, the Electrifying and Mesmerizing dancer Malaika Arora Khan and Master choreographer Remo D'souza. The mix of the esteemed jury, all renowned names in their respective fields, will look into different aspects of performances—dance moves, choreography, synchronization and concept…

The 4th season will be hosted by the charming Punjabi kuddi, Mona Singh who will once again host the show with Television's handsome and versatile actor Sumeet Raghavan and together they will not only encourage the celebrity participants but also add to the dance fever on screen with their personal style quotient to entertain the viewers.

Commenting on the launch, Manjit Singh, CEO, Multi Screen Media Pvt Ltd, said, “Sony's growth story continues, after back to back success of Indian Idol and Entertainment ke Liye Kuch Bhi Karega, KBC delivered the biggest blockbuster on Indian Television this year. We are delighted to present another blockbuster property - Jhalak Dikhhla Jaa. Jhalak's 4th season will be launched at 9-10 PM weeknights slot, a slot where SET has stamped its leadership over last several months. We hope we continue to create magic with Jhalak and bring families together to watch and enjoy television together.”

Said N.P.Singh, COO, Multi Screen Media Pvt Ltd, “I am extremely delighted to introduce you to the most celebrated judges panel ever - India most loved dancing superstar Madhuri Dixit, Graceful and Vivacious Malaika arora Khan and Bollywood's Master Choreographer Remo D'souza. We have always strived to bring the best of entertainment to our viewers that can be enjoyed by the entire family and I am confident Jhalak will truly live up to this expectation.”

Ajit Thakur, EVP and Business Head of Sony Entertainment Television said, “Dancing with the Stars is a unique concept that pairs big celebrities not known for their dancing abilities with professional choreographers. At Sony Entertainment Television it is our constant endeavor to provide innovative content which provides wholesome and clean entertainment and encourages inclusive family viewing. And this season Jhalak Dikhhla Jaa 4-- Dancing with the Stars promises to be bigger and better as we present an eclectic mix of 12 champions from various fields whose sole aim will be entertaining the audience with their sweat and tear and outstanding performances.”

Jhalak Dikhhla Jaa Dancing with the Stars is produced by BBC Productions. The original format, has been a huge success across 27 countries like Britain, America, Australia, New Zealand, Italy, to name a few.

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