NDTV’s 4 channels were present on One Alliance from past 7 years.
Rajat Arora | Delhi | December 13, 2010
Star DEN, a joint venture between Star India Pvt Ltd and DEN, one of India's leading cable companies, announced that it has entered into a distribution agreement with New Delhi Television Limited (NDTV) for four of its channels across various distribution platforms.
As part of the agreement, Star DEN will handle distribution of NDTV 24x7 - English news channel, NDTV Profit - a 24-hour business channel, NDTV India - Hindi news channel and NDTV Good Times - India's first lifestyle channel.
Commenting on the distribution deal, Gurjeev Singh Kapoor, CEO of Star DEN stated, “It’s great news for all of us as our partnership marks the coming together of two powerhouses. The viewers shall be enthralled to get better quality programming. We welcome NDTV as a part of our family and are sure that this association shall achieve many milestones”
“We are delighted to partner with Star DEN, to further strengthen the reach and relevance of NDTV. Our agreement further consolidates the leadership position of NDTV 24X7, NDTV Profit, NDTV India and NDTV Good Times across multiple platforms in the country and provides viewers with increased access to content anywhere and anytime,” said K V L Narayan Rao, Group CEO and Executive Director, NDTV.
Star DEN currently distributes 30 channels to over 100 million homes spread across India and is one of India's most popular bouquets of channels in all genres. Its bouquet includes many top notch channels. Prior to this, NDTV channels were being distributed by TheOneAlliance, a brand of MSM Discovery Pvt Ltd.