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MOVIES NOW Captures 38% Market Share In First 3 Days

TAM Mid week data shows grand opening for India’s first HD English Movie Channel.

BestMediaInfo Bureau | Delhi | December 24, 2010

MOVIES NOW, the English Movie Channel from the Times Television Network, has taken over the English Movie Channels category with a 38% market share in less than a week of its launch. MOVIES NOW launched on 19th December 2010 as the First HD English Movie Channel in India, with a line up of well researched content and carefully selected library of Popular Blockbuster titles with high-energy and panache.

The bi-weekly TAM ratings for week 52 of the year 2010 clearly show that MOVIES NOW is now in the running to become the market leader of the English Movie Channels category. The mid-week ratings show that MOVIES NOW has garnered 11.6 GRPs for Sunday, Monday and Tuesday across 6 metros. The closest competitors on the other hand, have received just about half the GRPs. (Source: TAM Media Research, CS 15-34 AB, Top 6 Metros, Biweekly data for wk 52 ’10 – Sun,Mon,Tues)

MOVIES NOW has clearly challenged the status quo in the category, in less than a week of its launch. The channel is a part of TIMES TELEVISION NETWORK and complements the urban focus of the network where it has met with great success via TIMES NOW, ET NOW and zoOm.

Also read: Movies Now Launched In HD; Available On Analog, Digital Cable & DTH Platforms

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Comments (6)
  • Shaswat- 9 years ago

    This is nothing else but simply Paid news only! Movies now yet to come on digital platform DTHs only Sun Direct added so far which was just 2 days ago! I also can't find it on local cables in SD feed.

  • john- 9 years ago

    when is it likely to come in tata sky hd?

  • V A Gandhi- 9 years ago

    The HD Movies from Movies Now is Good move by times. With good titles, it can reach above 50% share. The Picture & sound quality is good. Some movies doesnot appear tobe 1080i Quality (?). Take care.

  • nirmal- 9 years ago

    movies now back to back of blockbusters .... Which increases the viewers ratio ... Awesome thanks to times network

  • swapan- 9 years ago

    when it will be added in airtel dth and dish tv.

  • Vijay- 9 years ago

    when it will be added in Videocon dth and dish tv.