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IRS Q3 2010: Top English Dailies In Mumbai

The Times of India maintains its leadership; Hindustan Times jumps up to become No.2 broadsheet daily in Mumbai.

Rajat Arora | Delhi | December 3, 2010

The economic capital of India has seen a mix results for English dailies in third quarter of IRS 2010. The Times of India has maintained its leadership by growing up more than 5% while Hindustan Times also added more than 5% readers. Mumbai Mirror, DNA and Mid-day lose readers.

Mumbai’s No.1 English daily ‘The Times of India’ has become stronger in IRS Q3 2010 and registered 5.5% growth. By adding 81,000 readers, its current AIR stands at 15.59 lakh as compared to 14.78 lakh in IRS Q2 2010. The newspaper had added 27,000 readers in previous quarter also.

The No.2 English tabloid of Mumbai ‘Mumbai Mirror’ is on decline from past 2 quarters. In IRS Q3 2010, the newspaper has lost 28,000 readers to bring its AIR down at 7.40 lakh as compared to 7.68 lakh in the pervious quarter. It had lost 43,000 readers in Q2 also.

‘Hindustan Times’ has pushed back DNA to become the No.3 English daily of Mumbai. However, HT is the No.2 broadsheet newspaper of Mumbai. HT has grown up by 5.2% in third quarter of IRS 2010. It has added 29,000 readers to take its current AIR at 5.92 lakh as compared to 5.63 lakh in IRS Q2 2010. It had added 25,000 readers in last survey too.

Pushed back by Hindustan Times, the new No.4 English daily in Mumbai is ‘DNA’ which has seen a decline of 5.1% over the previous quarter. By losing 31,000 readers, its AIR now stands at 5.75 lakh as compared to 6.06 lakh in IRS Q2 2010. In Q2 also, it had lost merely 4,000 readers.

‘Mid-day’ too has experienced a sharp decline of 6.5% in Mumbai in this quarter. After losing 27,000 readers, its current AIR stands at 3.87 lakh as compared to 4.14 lakh in IRS Q2 2010. It had lost 3,000 readers in the second quarter of survey too.

Click here for more coverage on IRS Q3 2010.

Rajat.Arora@BestMediaInfo.com

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