Gujarat Samachar continues losing ground while Divya Bhaskar and Sandesh show consistent growth.
Rajat Arora | Delhi | December 6, 2010
Indian Readership Survey findings for past 4 rounds have not been good for No.1 Gujarati daily Gujarat Samachar while 2nd largest read newspaper Divya Bhaskar and Sandesh on 3rd spot have shown consistent growth. Altogether, top 10 dailies in Gujarat have experienced mixed results in IRS Q3 2010.
Gujarat’s No. 1 daily ‘Gujarat Samachar’ has maintained its top spot but lost 34,000 readers in the third quarter of IRS 2010. With a marginal decline of 0.8%, its current AIR stands at 44.72 lakh as compared to 45.06 lakh in IRS Q2 2010. In previous quarter too, it had lost 56,000 readers.
Dainik Bhaskar Group’s Gujarati Daily ‘Divya Bhaskar’ has once again strengthened its position at No.2 with 6.3% growth by adding 2.13 lakh readers in the current survey. It has recorded an AIR of 35.79 lakh as compared to 33.66 lakh in IRS Q2 2010. Divya Bhaskar had added 1.37 lakh readers in last quarter.
The 3rd major player in Gujarat ‘Sandesh’ too has seen a considerable growth of 8% over last quarter readership. By adding 2,50,000 readers in the third quarter of IRS 2010, its AIR now stands at 33.77 lakh as compared to 31.27 lakh in last survey. Sandesh had added 5,000 readers in Q2 also.
India’s No.1 English daily ‘The Times of India’ has jumped up one position to become the No.4 in Gujarat. It has registered 13.8% growth in the 3rd quarter results of IRS 2010. The English daily has recorded an AIR of 2.64 lakh as compared to 2.32 lakh in the last survey findings. TOI had added 13,000 readers in IRS Q2 2010 also.
At No.5 is ‘Suarashtra Samachar’ which has slipped down by one position after a sharp decline of 28.1% in the current survey. After losing 94,000 readers, its current AIR now stands at 2.40 lakh as compared to 3.34 lakh in IRS Q2 2010. However, the newspaper had added 71,000 readers in the last quarter of IRS this year.
The sixth largest read daily in the state ‘Gujarat Mitra & Darpan’ has seen marginal growth of 2.7% to take its AIR to 1.91 lakh in IRS Q3 2010 as compared to 1.86 lakh in the last quarter. In Q2 also, the paper had added 3,000 readers in the state.
At No.7 is Gujarati daily ‘Kutch Mitra’ which is losing its ground rapidly in the state and has seen a dip of 22.8% in its average issue readership. It has recorded an AIR of 78,000 as compared to 1.01 lakh in the previous quarter. The paper had lost 14,000 readers in last quarter also.
‘Desh Pardeshni Aajkal’ is at 8th spot with current AIR of 51,000 as compared to 61,000 in IRS Q2 2010.
‘Ahmedabad Mirror’ has grown in Gujarat by 35.7% in the 3rd quarter of IRS to take its AIR to 38,000 as compared to 28,000 in IRS Q2 2010.
‘DNA’ holds the 10th spot in the state with 26,000 readers after losing 4,000 readers over its last quarter’s AIR.