Launches experiential marketing initiatives; creates a MINI Cinema hall to showcase Philips cinematic experience.
BestMediaInfo Bureau | Delhi | December 13, 2010
Philips Cinema 21:9 is the World’s first cinema proportion 3D LED Pro TV with Ambilight. It delivers an unrivalled cinematic experience with the comfort of home and presents movies just as they are shown at the cinema.
To showcase this high definition cinema-like experience at home, G2rams has created a Mini Theatre at High Street Phoenix to showcase the complete Philips cinematic experience. This Cinema 21:9 installation will showcase six Parallel Lines films, premiering in Mumbai on 10th of Dec and will be showcased till 12th of Dec.
Says, Rachna Khanna, Vice President and Branch Head of G2rams Mumbai. “It is exciting to launch the Phlips Cinema 21:9 3D LED Pro TV. This is a first of its kind activity where the complete cinema going experience would be replicated, including meticulous details like popcorn snacks”
Neeraj Sethi, Chief Operating Officer - Philips Televisions in India, PE Electronics Ltd, said “Cinema 21:9 is a world class Home entertainment experience, through this activation we aim to reach high end Indian consumers who love movies and would appreciate enjoying an unmatched cinematic experience in the comfort of their home. To bring this alive we have created an entire move hall experience for our customers. ”