Dainik Bhaskar Launches Jamshedpur Edition

This is the second full-fledged edition in Jharkhand.

BestMediaInfo Bureau | Delhi | December 13, 2010

After the launch in Ranchi, Jharkhand, Dainik Bhaskar has now kicked off full-fledged Jamshedpur edition.

Prepaid yearly subscription model used in Ranchi, has been successfully implemented in Jamshedpur too, result Dainik Bhaskar has 60,000 copies in Jamshedpur.

The Dainik Bhaskar (cover price Rs 2 like other newspapers) subscribers get DB Star along with the regular favourite weekly supplements like Navrang, Rasrang and Madhurima. With Dainik Bhaskar and DB Star, the reader in Jamshedpur gets a combination of relevant reading material across 22 pages as compared to 16-18 pages of competition.

The special content design for Jamshedpur has been created based on the profile of the readers and the input from them through formal research and informal interactions, for example being a Tata city, Dainik Bhaskar is also providing updates on various activities of Tata group.

Sanjeev Kotnala, VP BrandComm at Dainik Bhaskar group says, “Ranchi has been a huge success, the newspaper is well accepted in the market and we have been able to gain significant share of the local advertising pie within 3 months of launch.  Ranchi and Jamshedpur allows us to cover the 80% potential of Jharkhand, with the scheduled launch of Dhanbad in Feb-March 2011- we will have the 100% Jahrkhand potential delivered to our advertisers.  Post this we shall be entering the 14^th state- Bihar.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com