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airtel Launches Tees Maar Khan Services

Offers exclusive and rich VAS content for 150 million airtel mobile customers.

BestMediaInfo Bureau | Delhi | December 24, 2010

Enamoured by Akshay Kumar in Tees Maar Khan trailers? Did Katrina Kaif get your pulse racing in the number ‘Sheila Ki Jawaani’? Now is your chance to catch Tees Maar Khan on your airtel mobile – sitting anywhere, at anytime! Bharti airtel, a leading global telecommunications company with operations in 19 countries across Asia and Africa, announced that it has launched Tees Maar Khan – offering exclusive and rich VAS content for its 150 million mobile service customers across the country. airtel is the exclusive mobile service partner for the much-awaited Tees Maar Khan.

Commenting on the exclusive partnership, Shireesh Joshi, CMO-Mobile Services, Bharti airtel said, “Today, we find customers increasingly rely on their mobile phones for almost everything they do – be it listening to music, watching videos or playing games. With the mobile device fast establishing itself as a preferred entertainment device for people across ages, airtel is committed towards improving the customer experience with innovative mobile service offerings and fresh content that help people enjoy different forms of entertainment. Today, we are proud to bring the Tees Maar Khan advantage to our customers across the country – getting them closer to their love for Bollywood and bringing them alive airtel’s brand promise of dil jo chahe, paas laaye.”

“airtel’s partnership with UTV Movies represents a promising conglomeration of telecom and Bollywood – one that will pave way for many of such strong industry partnerships in the future”, added Joshi.

Tees Maar Khan services available exclusively for airtel customers include:

airtel customers enjoyed with ‘Talk2Me’ service when many of them spoke to Akshay Kumar LIVE on 22nd December 2010 at 4 pm. Talk2Me is a unique platform for its customers to dial, connect and interact with their favorite stars on a real-time basis. Earlier this month - thousands of fans enjoyed similar interactive ‘Talk2Me’ sessions with Katrina and Farah Khan on 19th and 21st December 2010.

Also, Tees Maar Khan mobile game has been exclusively created for fans! Available on airtel Live for a standard Rs. 99 per download charge - start playing now, to enjoy one of the most popular mobile games in the country today.

Tees Maar Khan movie preview is already available on ‘airtel Talkies’. A 15-minute version of the film will be available for airtel customers 10 days post the theatrical release of the movie. Besides, airtel has been offering wallpaper images and Hello Tune along with ‘airtel Blog’ to promote Tees Maar Khan.

Siddharth Roy Kapur, CEO - UTV Motion Pictures said, “Tees Maar Khan is poised to be one of  the biggest films of 2010 and our affiliation with airtel will further enhance the TMK experience and help us reach out to a large section of masses..We are confident that the TMK value added services from airtel will provide a unique interactive experience to our consumers”.


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