Tata DOCOMO Launches 3G Life

Becomes first private operator to launch 3G services in India, this Diwali.

BestMediaInfo Bureau | Delhi | November 4, 2010

Tata DOCOMO, the GSM arm of Tata Teleservices Limited, has become the first private operator to launch its 3G services in India. Powered with cutting-edge technology support from its partner NTT DOCOMO, INC. of Japan, the undisputed global leader in 3G services, Tata DOCOMO's 3G services will change the way consumers use their mobile phones, riding on the back of game-changing products, applications and services.

Tata Teleservices Limited shall simultaneously launch its 3G services this Diwali in all the nine Circles where it has the 3G license—Karnataka, Kerala, Madhya Pradesh-Chhattisgarh, Rajasthan, Gujarat, UP (West), Punjab, Haryana and Maharashtra.

“Tata DOCOMO's 3G services will provide customers a dual advantage—trusted service from the House of Tata, riding on the technological excellence of NTT DOCOMO,” Anil Sardana, Managing Director, Tata Teleservices Limited, said. “We have been able to complete the ramp-up of our network to support 3G services due to the superb 3G-ready network we created at the time of our 2G launch itself, last year. Our 3G rollout across all nine Circles will be completed this year itself,” he added.

3G Life enables richer communication with friends and family, makes the device the gateway to a world of information and entertainment purely for personal consumption, assists the user with a host of location-based services and helps consumers get more out of life through a host of clever applications. The mobile device, from merely connecting consumers to their world, becomes the means to live a richer, more fulfilling life.

3G devices such as handsets, dongles and tablets, powered by Tata Docomo applications and services, will take the Internet world to the far corners of the country, bridging the Digital Divide and creating a strong multiplier effect for economic progress.

Tata DOCOMO's 3G offering starts off on a rich and heady note, with the introductory service portfolio itself including applications like Video-SMS, Video-Streaming, Mobile Television, Ultra-High-Speed Data Transfers, Route-Finder, Live Aarti, and much more. Progressively, NTT DOCOMO will bring to India the various 3G products and services that will give Tata DOCOMO customers a flavor of tomorrow. NTT DOCOMO is closely working with TTL on future technologies like Long-Term Evolution (LTE) and much more.

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