Indian Documentary Producers Association honours the agency for Maruti SX4 TVC ‘After You’.
Hitesh Ranot | Delhi | November 24, 2010
LOWE Lintas known for its creative and insightful work has bagged Gold for their work done on the Maruti SX4 TVC ‘After You’ at the Indian Documentary Producers’ Association (IDPA) award for best editing in advertising for the year 2009.
IDPA is India’s largest association of producers of documentaries, animation films, advertising films and TV programs. The organization holds film festivals and institutes awards to recognize and reward the best among Indian short film makers.
The TVC was a part of the communication campaign that was developed to launch the new SX4 fitted with advanced VVT engine. Positioned as the car that delights the man in every gentleman, the SX4 is a premium sedan from Maruti Suzuki India Limited.
The SX4 TVC is seamless and engaging in its flow, which is a testimony to its superlative editing. The storyline posed a strong challenge to the filmmakers as it comprised of 6 different situations, all of which, including the car shots, were filmed during night – a first at Maruti. And all of this was brought together beautifully in a 40 sec edit.
Founded in 1939 as a part of Hindustan Unilever, Lowe Lintas is one of India’s largest and most storied communication groups. Lowe Lintas is headed by Chairman & Chief Creative Officer R. Balakrishnan (Balki) and CEO Charles Cadell. The company employs over 650 people across eight divisions and eight cities all over India.
Today, Lowe Lintas India is a wholly owned subsidiary of the Interpublic Group, and one of the star offices in the Lowe Worldwide network. Headquartered out of London, Lowe Worldwide has 72 offices in 49 countries and a client roster that includes Unilever, Johnson & Johnson, Nestle, Ericsson, Sharp, Saab and many more.
Lowe Lintas is the agency that gave the country its very first Indian commercial, and today is a household name, synonymous with exceptional communication platforms. Some of our clients include Unilever, Idea, Tata Tea, Bajaj Auto Ltd, ICICI Life Insurance, BPCL, Britannia, ET Now, BBC World News, Maruti Suzuki, Hindustan Times, Tata Croma and Tanishq.
Over the years, the agency has helped build some of India’s most successful brands. ICICI Prudential, India’s largest private life insurance company. Johnson’s Baby – India’s leader in baby care products. Britannia – India’s largest foods company. Lifebuoy – India’s largest selling bathing soap. Titan – India’s largest watch brand. Maruti Udyog Ltd. – India’s largest car manufacturer. We have strong client relationships and many of our clients have stayed with us for over ten years.
Lowe Lintas also offers its clients holistic marketing services that go beyond conventional advertising such as Digital solutions, Direct Marketing and CRM, Corporate Identity and Design, Public Relations, Events, Rural Marketing, Health Care and Entertainment Marketing.